SEO brief (excerpt)
From a delivered article brief (client niche redacted)TARGET QUERY: "how much does [REDACTED service] cost in [city]" Search intent: commercial investigation — searcher is budgeting, not booking yet. Recommended format: cost-range table within first 200 words, then factor-by-factor breakdown. H2 outline: 1. Average cost in [city] (table: low / typical / high) 2. The 4 factors that move the price 3. What is usually NOT included in quotes 4. How to compare quotes (checklist) Answer-engine note: lead with a 40-word direct answer paragraph — this is what AI assistants quote. Internal links: pricing page, 2 service pages. Target length: 1,400-1,700 words.